Toronto Real Estate - Toronto the Good - Careers - The Prudential Properties Plus Advantage

Our Advantage

Our Competitive Advantage

We believe that being part of a strong productive group benefits us as individuals and is to the ultimate benefit of our Clients.

Even though we have superstars, we do not foster the superstar concept as a method of creating internal competition. We would rather work together as a more unified group, while still maintaining a great deal of individuality. Over the years we have worked together to create a group of Reps that are motivated, knowledgeable, ethical and capable of providing professional, effective and valuable services to our Clients. Judging by our success, the concept works.

Torontothegood.com
Prudential Properties Plus has spent hundreds of thousands of dollars to make TorontoTheGood.com one of the most advanced and effective real estate sites in the industry. The site uses cutting-edge technology to integrate listing presentation, lead generation and direct marketing tools, as well as an advanced Agent extranet to provide us with the best tools available. No other Broker in the Toronto area (or even across Canada) has this technology at its disposal.

As well, we operate our own TorontoTheGood.com email system, which offers both web-based and Outlook-compatible email services.

Technology

Prudential Properties Plus has invested heavily in technology to make our agents more effective. All our offices are networked with high-speed internet access, and we have digital cameras, colour photocopiers/printers/scanners to make feature sheet production easy. We are also one of the only Brokers with a full-time Technology Manager handling the web, email and office technology aspects of the company.

Exclusive Programs

We have developed exciting programs exclusive to Prudential Properties Plus Agents including our VIP News program, which allows Agents to email their Agent open house invitations to thousands of Agents across the Toronto area with one simple process, and our PPLS Lead Generation program, which automatically distributes leads to Agents as they come into TorontoTheGood.com.

Open Houses
We make it easy for knowledgeable Buyers to physically view the property through open house listings on the site. We even provide a map showing the property's location.

Our open house attendance has increased dramatically. We have between 10,000 and 18,000 visits per month to our Web site.

We encourage all viewers to either contact their own Real Estate Representative or one of ours to develop a relationship when they are ready. Of course many of "their own" Res are already one of us as we meet a lot of very qualified purchasers at our open houses.

Advertising
As a group we have spent a considerable amount of money advertising and promoting TorontoTheGood.com over the last two years and are being rewarded with increased productivity.

We advertise in targeted local community papers, have regular weekly ads in the Toronto Star, and advertise in the National Post. We have also been advertising for a number of years on Silver Box street refuse containers.

We advertise as individuals in traditional ways, but are convinced that we can serve our Sellers better by attracting as many Buyers as possible to view their properties. Operating as a group allows us to dramatically increase our impact on Buyers through our advertising and marketing efforts. Basically it's the group’s dollars against individual’s dollars.

Our Internet strategy and our group marketing concepts that support this strategy give us a distinct competitive advantage that cannot be matched by other Brokers.

If you have any questions, we invite you to contact our Owner/Manager, Micheal Manley, at mikemanley@torontothegood.com or by telephone at 416-694-3336, ext 225. We also invite you to try out our Real Estate Simulator to see if you've got what it takes to be a Real Estate Agent!